Sure provides on-demand insurance for car passengers

  • 25 Jun
  • 2 min

The advent of ride-hailing and car-sharing services such as those provided by Uber has created a new demand – on-demand passenger insurance – which New York-based startup Sure is looking to meet.

New behaviour and novel services inevitably bring new types of risk. Insurance companies have already started to take action to anticipate the arrival on our roads of self-driving cars. But what about shared vehicles? Recently the question of what sort of insurance cover Uber drivers – who are not salaried employees of the company but classed as self-employed service providers – habitually arrange for themselves has been repeatedly raised. To help with this, Cambridge, Massachusetts-based start-up Insurify has created a comparison website, which lists the ‘best’ auto-insurance companies in the United States for drivers providing ride-hailing services. So what about their passengers? Uber and Lyft are supposed to arrange cover up to a certain amount, depending on the specific legislation in each individual US state. However, Wayne Slavin, the CEO of Sure, is worried about the potential loopholes in such insurance policies. He has therefore joined forces with insurer Chubb to offer an insurance product geared to these new mobility solutions, especially rides with Uber or Lyft. The way it works is that regular users of ride-hailing services can download an app on to their smartphone and synchronise it with their favourite ride-hailing platform. They will then, in just a few clicks, be able to arrange extra cover, which costs $2.40 for 24 hours. The on-demand economy certainly represents an opportunity for InsurTech firms to provide cover for hitherto-unheard-of situations. Two of these companies, Slice and Trov, are targeting especially Millennials and digital natives with their on-demand insurance platforms. Going forward, it remains to be seen whether the traditional insurance companies will manage to catch up with these innovators in what looks like a promising market.

By Sophia Qadiri