JXJ Technologies is planning to launch a combined e-Health product and service: a connected watch that gathers biometric data, linked to a platform which will activate a response in the event of a medical emergency
The CES 2014 event in Las Vegas in January set the tone: 2014 is set to be the year of the connected watch. Sony and Samsung already have products on the market, and so too do Pebble and Carrefour, and there are also strong rumours that Apple is about to launch the first iWatch. Furthermore, many announcements from manufacturers are expected at the Mobile World Congress in Barcelona at the end of the month. Meanwhile, during the Seedstars World (SSW) competition which took place in early February in Geneva, L’Atelier met up with JXJ Technologies, which won a pitching event in Beijing last July. In order to compete with the major brands, the China-based startup is betting on a connected watch combined with an e-Health service designed especially for people with heart problems. The product’s unique feature is that it links up directly with the emergency services.
Connected e-Health watch
The watch uses sensors to measure a person’s heartbeat, among other biometrics, and can detect any anomalies. If it detects heart failure, the JXJ Technologies health service will call the wearer to warn of the danger. If there is no reply, information on the person, the nature of the emergency and location data will be transmitted directly to the nearest emergency health services. The startup is based in China, but the technology must of course be “usable everywhere in the world,” stresses Jiannan Xiang, who founded the company and developed the watch, adding that the device should also be “particularly useful for lovers of extreme sports as it is completely shock-resistant and waterproof.” He also revealed that he is currently expanding his research to extend the service to other illnesses, including metabolic disorders such as high cholesterol and also to enable medical monitoring for users of the watch.
Competing with the mobile giants
However, there are some question marks over the wisdom of launching this watch at a time when a variety of connected watches are expected to come on to the market. Some of the major mobile telephone manufacturers are already betting on connected watches to boost their sales in 2014. In the face of such competition, it will be interesting to see whether the JXJ Technologies watch is able to stand out from the crowd on the strength of the connected e-Health service it is offering. For the moment, Jiannan Xiang is planning to sell the watch on a B2C basis, but doctors and medical institutes might also be interested in the information it collects. However, if he wants to carve out a significant share of the connected watch market, Jiannan Xiang might be better advised to add a mobile telephony service to his device.