All types of companies, i.e. firms of all sizes and from all fields, can benefit from adopting the Cloud Computing model.

Cloud Computing “Can Benefit Companies both Large and Small”

Cloud Computing solutions can bring benefits to all industry sectors, and to both large and small companies. This was a key message conveyed to the audience at a session during the MicroStrategy World 2013 event in July. Switching information systems to the Cloud – thus abolishing the need for extensive in-company infrastructure and altering the way Business Intelligence is used to support decision-making – will enable firms to speed up their product development processes and to achieve profitability much more rapidly, argues Business Intelligence specialist MicroStrategy.

Clouds for all

Data gathered by MicroStrategy from clients who make use of its Cloud Computing services reveals that the primary use of Cloud Computing is currently helping to design mobile apps. Fully 80% of the firms analysed use the Cloud for this purpose, as it leads to cost reductions of up to 30% for app development. This approach can moreover make sense financially across a wide range of industries, argues MicroStrategy. Some 20% of the firms using Cloud solutions are today in the Retail sector, followed by 18% Media & Advertising firms, and 11% that are in Healthcare systems or Science-oriented fields. For major corporations the choice will be driven by their experience while for smaller firms, switching to cloud computing will be less dependent on past experience or necessity and more a matter of choice, since Cloud Computing will prove to be extremely easy to adopt, given their existing structures.

Data transfer security issues

Data security is of course a sensitive subject which constantly resurfaces whenever data storage in the Cloud is discussed, and L’Atelier has recently published articles reporting on a number of studies on this subject. Ian Matteson, Vice-President of MicroStrategy Cloud, pointed out that “the majority of non-US customers do not want to be told that their data is being stored in the United States.” That is why MicroStrategy uses a data processing centre in London, he explained. The alternative to a Cloud-based solution is to take an ‘on-premises’ approach to data storage. This means that the server hosting the company data is actually installed at the client company, thus ensuring that the data remains within the borders of the company’s native country.


By Guillaume Parodi