Panel Discussion to understand how BtoB companies in China can benefit from digital technologies and use BtoC techniques to make engaging BtoB marketing, sales Leads generation, raise awareness...

The panelists will share their expertise of collaborative tools usage (Yammer, Salesforce), digital marketing campaigns and SEO/SEM strategies for BtoB companies.

DuPont Asia Pacific,Ltd:

DuPont Asia Pacific, Ltd. provides science based solutions. The company serves agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation, and apparel industries. It has operations in Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The company was founded in 1983 and is based in Tokyo, Japan. Dupont Asia Pacific, Ltd. operates as a subsidiary of E. I. du Pont de Nemours and Company.


Roquette is a French based family owned company which produces more than 650 by-products from the starch extracted from corn, wheat, potatoes and peas.Founded in 1933, Roquette has grow to become the leader in starch production in Europe and the number four ranked producer of starch worldwide and the leader in the production of Polyols.Roquette employs more than 6,600 people globally and achieved a turnover of over 2,5 billion euros in 2011

Hult International Business School:

Hult International Business School (formerly known as the Arthur D. Little School of Management) is a business school with 5 campuses.including one in China, Shanghai. In 2012, it graduated 2,000 students from its MBA, Executive MBA, Master and Bachelordegree programs.The school is accredited by the New England Association of Schools and Colleges[4] and the Association of MBAs.The school has also been accredited by the British Accreditation Council of Independent Further and Higher Education.Hult is a member of the Association to Advance Collegiate Schools of Business (AACSB).

Frontiers Digital:

Frontiers Digital now has become the digital arm of Asia-based Milton Exhibits Group.Eddie is a member of the Global Advisory Board of Search Engine Strategies (SES) – the leading global event series for search and social marketing with a focus on tactics and best practices.




18:00 Gathering with food and Beverages

19:00 Conference

I. Introduction, Market figures

II. Panel Discussion

> Digital Strategy: How to use BtoC techniques for communication, sales and marketing ? 

> Social Networks in China: How BtoB companies are using them, for which objective ? 

> Digital collaborative tools: How digital suppport daily activities ? 

III. Case study


21:00 Conclusion