L’Atelier BNP Paribas is proud to invite you to attend the next event of the Digital Business Club:
Developing e-Commerce activities in China
How to increase online sales through advanced technologies and processes
In partnership with
Online shopping is exploding in China, having reached RMB 774 billion in total transaction value at the end of 2011. Business-to-consumer (B2C) component has been the most dynamic segment, accounting for more than 23% of online sales transactions. By 2015, China will be the world’s leading e-commerce market, and B2C e-commerce will represent more than 40% of total online sales.
In this context, e-commerce has evolved into a must-have for any business aiming to expand in China. Companies are looking to differentiate their e-commerce offerings with emerging innovations such as social media integration, rich user interface, and smart commerce to keep up with customer needs. However, these advanced features can also add to the cost and complexity of e-commerce operations. Hence, managers are facing difficulties in finding the right solution that will maximize their business performance.
In order to address these topics and create more visibility for e-commerce solutions in China, L’Atelier is organizing a conference entitled “Developing e-Commerce activities in China”, gathering IT and marketing specialists to present market insights and discuss how advanced e-commerce technologies can help brands and retailers to boost their online sales.
- The current e-Commerce market in China (Patrice NORDEY)
- Driving Online Sales through Performance Marketing (Anna CHAN, iClick)
- Improving e-Commerce performance through end to end process optimization and right IT solutions (Gary CHU, arvato)
- Cocktail buffet and networking
How to attend?
- By invitation only
- This event is dedicated to brands and retailers looking to expand their e-commerce capabilities (not open to service providers)
- Free for members and non members of the Digital Business Club
If you need more information, please contact Michael Podevyn:
About the organizer
L'Atelier BNP Paribas was founded in 1978 to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and emerging technologies. Based in Paris, San Francisco and Shanghai, L’Atelier scans trendsetting technologies to bring custom-tailored trend reports, market studies, workshops, tech tours and strategic advisory to a wide range of clients throughout Europe, North America and Asia.
About Digital Business Club
The Digital Business Club is exclusively opened to Brands & Retailers involved in a digital transformation journey. Through a comprehensive and customized set of events and workshops members can efficiently learn advanced practices (digital communication, e-marketing, e-commerce, IT management), share their experience and explore new trends & innovations.
Become a member