Like Tencent and Alibaba, Internet giants make a steady striving to be one step further, continuously launching innovative products linked to their spiderweb networks, aiming to trap consumers in their eco-system and succeed all the buying opportunities. Once again it was illustrated last week with Tencent last product's launch "Weixin Payments" (you can not say Wechat payments, english name, according to Tencent representative because only the Chinese version allow it) and with the virtual credit card issued by Alibaba and soon for Wechat users.
Let’s first refresh our memories and jump back in time:
With a series of changes and the opining of China for foreign investments Deng Xiaoping led China towards a market economy and turned it into one of the biggest and fastest-growing markets in the world in 30 years. Coca-Cola was one of the first MNC’s to start a bottle plant in Beijing in April 1981 (press review Here ) and since then China appears as the New Eldorado for International brands, from cheap labor costs prior and market growth potential today.
Meanwhile they are still digesting this Schizophrenic turning point, The digital is bringing a new layer to implement within organizations that are still finding their ways.