L’Atelier BNP Paribas is proud to invite you to attend the next conference of the Digital Business Club:
Email Marketing in Social Media Age
Integrating email with e-commerce & social media accelerators
In partnership with
Thursday, 16th June 2011
With the testimony of
JigoCity Group Buying is an international company with offices in Australia and China. JigoCity leverages the power of group buying to give people a smarter way to see their city. www.jigocity.com
Patrice Nordey, CEO,
L’Atelier (Shanghai) Ltd.
BNP Paribas Group
- Top 10 Trends of eMail Marketing in China, 2011 – L’Atelier
- Implementing efficient eMail Marketing Campaigns in China - Emailvision
- (Testimony) e-Mail marketing for Group buying services - JigoCity Group
- (Round table) Exploring challenges & opportunities for brands
Networking Cocktail – Buffet
- By invitation only (not open to service providers)
- This conference is dedicated to Brand owners, Retailers, Products manufacturers
- Free for members and non members of Digital Business Club
- Members will receive the new edition of Retention E-Mail Marketing For Dummies
China’s e-Commerce market is expected to reach RMB 700 billion in 2011 while continuously booming. As a result, forecasts place China as the biggest e-commerce market in the world by 2013 with an astonishing RMB 1 trillion of online purchases. In the mean time, promotional email is still one of the most favored channels for Chinese online consumers to hear from brands and retailers. Therefore, efficiency of Email Marketing strategies will determine companies’ success in China e-Commerce market. But facing the complexity of China’s digital environment, how can brands smartly play with email marketing so as to influence online consumers and promote visibility ?
Additionally, the forever transforming digital world has pushed Email Marketing into an unthinkable era of Social Media. Integrating email with social media accelerators like social networking, blogging, mirco-blogging, bookmarking, reference etc has become an emerging trend as well.
Thereby we wish you to join us to explore the new dimension of Email Marketing in China. This event should be beneficial to any brand which would like to acquire in-depth insights and inspirational ideas on the convergence of Email-Marketing and Social Media. Ultimately we hope it would impact your way of doing e-Commerce.
|8:30 – 9:00||Welcome coffee|
|9:00 – 9:30||
Top 10 Trends of eMail Marketing in China 2011
Mr. Nordey, CEO L’Atelier (Shanghai) Ltd.
|9:30 – 10:00||
Implementing efficient eMail Marketing Campaigns in China
Ms Loviconi, Country Manager, Emailvision China
|10:00 – 10:30||
e-Mail marketing for Groupon-like services at JigoCity Group
VP China, Jigocity.com
|10:30 – 11:30||
Exploring challenges & opportunities for brands (Round table)
Mrs Sylvia PENG, Product Manager, JigoCity China
|11:30 – 11:45||Closing remarks|
|11:45 – 13:30||Networking Cocktail - Buffet|
Please confirm your attendance to Cecilia WU
firstname.lastname@example.org , Tel: (+86) 21 6281 0333 ext.205
Emailvision is the international leader in software as a service (SaaS) for email, mobile and social media marketing. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 18 countries, Emailvision delivers 5 billion messages per month on behalf of 4,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s 600 passionate employees. The company is privately owned by Francisco Partners.
About the organizer
L'Atelier BNP Paribas was founded in 1978 to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and emerging technologies. Based in Paris, San Francisco and Shanghai, L’Atelier scans trendsetting technologies to bring custom-tailored trend reports, market studies, workshops, tech tours and strategic advisory to a wide range of clients throughout Europe, North America and Asia.
L'Atelier is a subsidiary of BNP Paribas, one of the largest international banking networks.
About Digital Business Club
The Digital Business Club is exclusively opened to Brands & Retailers involved in a digital transformation journey. Through a comprehensive and customized set of events and workshops members can efficiently learn advanced practices (digital communication, e-marketing, e-commerce, IT management), share their experience and explore new trends & innovations.