L’Atelier BNP Paribas is proud to invite you to attend the next Dinner Event of the Digital Business Club:

Innovation at the Point of Sale
How digital technologies will drive up your off-line business

                          In partnership with


Wednesday, 28th September
From 6:30pm
Kathleen's 5, shanghai
5th Floor, Shanghai Art Museum,
325 West Nanjing Road



Conference highlights

  • In-Store Consumer retail experience
  • In-store marketing & CRM
  • Consumer journey through the mobile enabled-store
  • Key technology enablers (barcodes, RFID tags, image recognition, location based services...)
  • Role of telecommunication infrastructures
  • Case studies and best practices
  • Round table


In-Store Innovation for Client Activation!

Much has been said about the meteoric rise of e-commerce, but offline retail continues to be an important channel for most retailers, with over 80% of sales still made at the store. Rather than see digital technologies as a threat, what if offline retailers can turn them into an advantage instead?

In this event, we will see how stores are starting to evolve from mere sellers to experience centers, places where engaging innovations can impact the customer in every step of his journey. Beyond that, we will delve into the current and upcoming technologies that will enable this vision. Finally, we will discuss the applications and best practices that will illustrate efficiency solutions for the store of the future.

This event should be beneficial to retailers, IT managers, and professionals who are interested to learn about the upcoming trends of in-store retail. We hope to empower our participants with practical insights that will ultimately deliver exciting innovations at the point of sale.


See the video

Guest companies


Detailed Agenda

18:30 – 19:00
Welcome drink and networking
19:00 – 19:15
In-Store innovation to drive business and enrich the consumer experience
Patrice Nordey, CEO L’Atelier (Shanghai) Ltd. - BNP Paribas Group (www.atelier.net)
19:15 – 19:45
Business is going too far too fast, my ICT infrastructure can't follow!
Frederic Gillant, VP, Consulting & Solution Integration, Asia-Pacific at Orange Business Services
19:45 – 20:00
AliPay brings the 'mobile wallet' to China's stores
Meng Chaofeng, Business Development Manager of Alipay
20:00 – 20:15
An innovative approach to retail in China
Christian Devillers, Founder & CEO of Walkin and Transmedia Creative Lab
20:15 – 21:00
Round table
From 21:00
Dinner & Networking with attendees


How to attend?

  • By invitation only (not open to service providers)
  • This dinner event is dedicated to Brand owners, Retailers, Products manufacturers
  • Free for members and non members of Digital Business Club

Or confirm your attendance to Joan YANG


About Orange Business Services

Orange Business Services, the France Telecom-Orange branch dedicated to B2B services, is a leading global integrator of communications solutions for multinational corporations. With the world's largest, seamless network for voice and data, Orange Business Services reaches 220 countries and territories with local support in 166. Offering a comprehensive package of communication services covering cloud computing, enterprise mobility, M2M, security, unified communications, videoconferencing, and broadband, Orange Business Services delivers a best-in-class customer experience across a global landscape. Thousands of enterprise customers and 1.4 million mobile data users rely on an Orange Business Services international platform for communicating and conducting business. Orange Business Services is a four-time winner of Best Global Operator at the World Communication Awards.



About the organizer

L'Atelier BNP Paribas was founded in 1978 to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and emerging technologies. Based in Paris, San Francisco and Shanghai, L’Atelier scans trendsetting technologies to bring custom-tailored trend reports, market studies, workshops, tech tours and strategic advisory to a wide range of clients throughout Europe, North America and Asia.

L'Atelier is a subsidiary of BNP Paribas, one of the largest international banking networks.



About Digital Business Club

The Digital Business Club is exclusively opened to Brands & Retailers involved in a digital transformation journey. Through a comprehensive and customized set of events and workshops members can efficiently learn advanced practices (digital communication, e-marketing, e-commerce, IT management), share their experience and explore new trends & innovations.