L'Atelier BNP Paribas is pleased to invite you to the next cocktail conference:

Online Shopping in China
Market presentation and new trends

                          In partnership with

Tuesday, 15th February 2011
From 6:30pm
CCIFC - Shanghai
2/F, Mayfair Tower, 83 Fu Min Road,
Jing An District, Shanghai 200040
Tel: +86 (0) 21 61 32 71 00
Fax: +86 (0) 21 61 32 71 01


Over the last few years, Chinese netizens population incredibly outnumbered the 200 million US netizens. From now on, China is the largest - ever - "digitalized population" on earth, nearly reaching 500 million souls connected on the Net. Since 2009, online shopping market almost doubled to reach EUR 50 billion by the end of 2010.

Nowadays in China, beside TV and Press, Internet is one of the major media in everyday life. And definitively the fast growing one: 18 hours per week spent online in 2009 (ranking 2nd) versus 5.5 hours in 2003.

During this conference, Patrice Nordey will give a global presentation of the Chinese e-Commerce landscape, explain how some new trends will disrupt this market and discuss various strategies recently applied by brands to enter the game.


Patrice Nordey is CEO of L'Atelier (China) Ltd., a subsidiary of "L'Atelier BNP Paribas", the innovation center established by the bank in 1978. He joined BNP Paribas Group in 2002 where he setup and coordinated the "Internet-Intranet Committee", a transversal task force gathering all major web divisions of the bank for the executive committee.


Prior working within the banking industry, he performed several "knowledge management" and "e-business" missions of consulting for major MNC's operating in industries such as automotive, energy and finance. In 1998, he co-founded a web portal specialized on the Digital Economy (neteconomie.com), nowadays part of the Web division of M6 Group, the second largest private TV channel in France.


Patrice Nordey holds a MBA from Sciences Po Paris (Paris Institute of Political Studies). He had been teaching for several institutions such as La Sorbonne and Sciences Po. He is a regular writer and contributor for prestigious newspapers such as La Tribune, Le Nouvel Economiste and Revue Banque & Strategie.


Axel DOUCHIN is the CEO of NEXIAN LTD, an IT consulting company based in Hong Kong and Shanghai. With over 17 years experience in information technologies consulting and team management in highly technical projects in the United States, South America, France and now in China, Axel Douchin and his team, provide various IT consulting services to companies moving or already established in China: from auditing work processes when choosing or improving an existing ERP, project management, process design and secured network structuring, to software solution consulting and technical trainings.


Arthur HAMON GAUJAL has more than 12 years of experience in the IT. He started his career in the Saint-Gobain group in Spain and then participated from the US to several IT international projects. Arthur joined Ip-label.Newtest in 2005 and successfully developed the business with key players of the financial industry such as Allianz, HSBC, Axa or Crédit Agricole. Since July 2010, he is based in Shanghai and in charge of the Asia Pacific operations. The Ip-label.Newtest group markets Internet and Intranet monitoring services and performance auditing solutions from the end-user point of view for websites, business applications, Voice & Telephone over IP, IPTV & Video on Demand, Mobile applications.


Detailed Agenda

18:30 - 18:45
18:45 - 20:00
Presentation / Q&A session
20:00 - 20:30
Cocktail offered by L'Atelier BNP Paribas

How to attend?

  • By invitation only
  • This event is dedicated to Brand owners, Retailers, Products manufacturers
  • Free for members and non members of Digital Business Club

See the video


About the French Chamber of Commerce and Industry in China

The French Chamber of Commerce and Industry in China's mission is to help French companies do business in China. The Chamber's main mission is to help French companies succeed in China through information, networking and business support services. The Chamber’s “French Desk” is dedicated to support French companies in France or in China to develop their business activities in this country.

Since 2011, the “Chinese Desk” has been created to support Chinese companies willing to invest or create a company in France in their business development through information, business support services and matchmaking activities.



About the organizer

L'Atelier BNP Paribas was founded in 1978 to provide a place where companies from all business sectors can meet and pool their best practices in new projects and real-world deployments of IT and emerging technologies. Based in Paris, San Francisco and Shanghai, L’Atelier scans trendsetting technologies to bring custom-tailored trend reports, market studies, workshops, tech tours and strategic advisory to a wide range of clients throughout Europe, North America and Asia.

L'Atelier is a subsidiary of BNP Paribas, one of the largest international banking networks.



About Digital Business Club

The Digital Business Club is exclusively opened to Brands & Retailers involved in a digital transformation journey. Through a comprehensive and customized set of events and workshops members can efficiently learn advanced practices (digital communication, e-marketing, e-commerce, IT management), share their experience and explore new trends & innovations.

Digital Business Club