Do you what could be the futur of luxury hotels ? Mainly, it's about screens

The Spirit of Ecstasy is giving a call in VoIP from HK

Managed by a company based in Hong-Kong, The Hongkong and Shanghai Hotels, The Peninsula is a luxury hotel chain, and one of the oldest asian brand in this sector. Two days ago, they decided to announce the creation of an online travel journal and that they will spend HK$450 million (almost EUR45 millions) to refurbish their hotels. Are the high-technologies involved? Of course:

- Interactive digital touch-screen tablets pre-set in English, French, Traditional and Simplified Chinese and Japanese, allowing guests to personalize all room controls, signage and information

- Full control of all in-room functions via bedside and desk tablets and wall panels, enabling access to the guest compendium of in-room dining menus, hotel services, streaming television, Internet TV and radio, mood lighting, curtains, temperature and more.

- audio-visual center in each guest room featuring a 46-inch flat-screen, Blu-ray LED television with a 55-inch model in all suites, Internet TV, iPod/iPad docking station, memory-card reader and soundbar speaker system delivering surround-sound experience - bathrooms with LED touch-screen panels located on the wall and bath-side, enable viewing of terrestrial and Internet TV and radio

- Wireless connection to personal electronic devices and to the all-in-one printer/photocopier/scanner/fax, enables the seamless functionality of a home office

But what makes me laugh is the "Complimentary long-distance VOIP phone calls from guest rooms"...and from the hotel's Rolls-Royce fleet". Yes, the Spirit Of Extasy is entered in the Internet Protocol era.

"Ainsi je déconnais avant que je ne perde le contrôle de la Rolls. J’avançais lentement
Ma voiture dériva et un heurt violent me tira soudain de ma rêverie" (*)


(*) Serge Gainsbourg, Histoire de Melody Nelson

By Renaud Edouard-Baraud
CEO of L'Atelier BNP Paribas Asia