The british media and digital communications group today announced that it has acquired Communicate 2, a performance marketing agency in India

With this acquisition, Aegis Media says it becomes one of the strongest agencies in the digital space in India.  Internal source indicates that 35% of Aegis Media's revenues comes from digital. Communicate 2 is a specialist performance marketing agency which focuses on search marketing, strategic digital consultancy, social media and digital content production. Originally established in 1997, Communicate 2 has client list that includes

- Local customers like Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank

- International businesses, including Travelocity, Aviva Insurance and American Express.

Communicate 2 has offices in Mumbai, Delhi and Pune and employs over 130 staff. The Indian company will be merged into iProspect, its search and performance marketing division. Vivek Bhargava would continue to lead this merged entity as CEO.  The Aegis Media India group comprises also Carat, the media communications specialist, Vizeum, Posterscope, (Out Of Home advertising), Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative) and Isobar.

By Renaud Edouard-Baraud
CEO of L'Atelier BNP Paribas Asia