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Dangdang to Launch Flash Sales Channel

After the coupons reader, Beijing based Dangdang, a business-to-consumer e-commerce company in China, today announced the launch of a Flash Sales Channel on May 7th, 2013, named Weipinhui. A selection of 'deal-of-the-day' products will be featured on the Flash Sales Channel and updated daily at 10:00 a.m. Customers will have discounts if they finish payment within 20 minutes after placing order and on a first-come-first-serve basis. Weipinhui will mainly focus on apparel. The company is thinking about the possibility of extending to categories such as books, home and life style products in the future.