In Jan 2013, China Internet Network Information Center (CNNIC) released its newest(31st) annual report on internet landscape. We translated and summarized some key results below:

The Chinese report link is here:

-Total 564 million netizens, 42% penetration rate

-420 million mobile users, 74.5% penetration rate among netizens’ population

-Microblogging users amounted to 309 million; dramatic growth period (almost 300% increase from 2010 to 2011) of its user size is over, though maintains around 23.5%.

-The most popular online activities for Chinese netizens ranked by the number of users are instant messages, online search and online music

-The two fastest growing sectors in size of users are online banking (33.2%) and online payment (32.3%)

-The size of online shoppers reached 242 million, increased 24.8% from last year