More seriously, McGraw-Hill Education and Dragonfly join forces to enhance english language learning through new Interactive E-Book Series

Publishing + First-Person Shooting = learning sessions

Dragonfly is a Korean game company and describes itself as a "great master of FPS (First-Person Shooter) Game" because they've created 'KARMA ONLINE'  and 'Special Force'.

So what a surprise when I red this morning that the education business unit of McGraw-Hill and Dragonfly (*) will partner around E-Book Series : "The agreement brings together the world-class content and pedagogy of McGraw-Hill Education's LEAD21 program, known globally for its efficacy and impact, with Dragonfly's proven expertise of creating immersive digital entertainment experiences to create a highly engaging and effective learning experience for students learning English.The new e-book series, scheduled for international release in in early 2013, will be accessible on multiple digital platforms, including the web, mobile devices and IPTV".

At L'Atelier, we already talked about elearning and immersive world. In China, they're us already ChinPass. And two years ago, Nokia and Pearson had made a deal around mobile learning.

If you want to understand why so many publishers want to find IT partners, please read this article about the digital English language learning market.

(*) it is neither the massage specialist nor the executive search company

By Renaud Edouard-Baraud
CEO of L'Atelier BNP Paribas Asia