Sina, a leading online media company and AutoNavi, a leading provider of digital map content and navigation and LBS solution in China, today announced a strategic partnership to integrate and enhance each other's social, location and mobile ("SoLoMo") offerings.

Sina and AutoNavi work together for SoLoMo

As a result of this partnership, AMAP (AutoNavi's mobile map application) users will be able to sign on using Weibo Connect and access content directly from SINA Weibo. SINA Weibo users will also have access to the content and functionality of AMAP. The companies expect such content and product integration will enhance the social networking and navigational aspects of each other's mobile offerings.

Weibo, the social network of SINA has 400 million users and over 70% of them access the social media platform at least partially via mobile devices.

The core of AutoNavi's business is a comprehensive nationwide digital map database that covers approximately 3.6 million kilometers of roadway and over 20 million points of interest across China.