China’s most valuable brands are increasingly present in social media. Their presence cuts across most categories. Now comes this ranking list, which is based on a combined view of social media from Millward Brown BrandZ™ consumer research and CIC, China’s leading social media research firm.

Top 10 Brands in China social media presence

The top 10 brands are:

  1. China Mobile
  2. China Telecom
  3. Pin An
  4. Construction bank of China
  5. China Southern Airlines
  6. Suning
  7. Mengniu
  8. PetroChina
  9. China Merchant’s Bank
  10. Tsingtao

Only brands in the BrandZ™ China Top 50 were included in the Social Media Presence ranking. All portals, social networking sites and e-commerce sites were removed, since consumers use these platforms to engage with brands in the digital space.

The ranking Index comprises three measures:

  1. Fans: The percent of consumers who claim to be a fan/follower and keep up with the brands via social networks
  2. Digital Brand Presence: The percent of consumers who have seen, heard or read about the brand online recently
  3. Recommenders: The percent of consumers who are likely to recommend a brand