NewTeeVee Live, GigaOm's Internet video live event, highlighted exactly what is problematic about the future of television in the United States.
Last week, many key actors of this giant industry presented their opinions about how TV is changing, as well as their solutions.
The subject of Google TV was much anticipated by the audience, who were curious about the Internet corporation's new venture, and its potential for success. One question remained unanswered: Can this revolutionary platform complete against Apple and other tech companies already involved in this sphere? Rishi Chandra, Product Lead of Google TV, seemed optimistic about the adoption of this multimedia platform by TV watchers. However, he mentioned that “it will take time.”
The Google TV platform blends traditional TV channels and new online video content. For a few month we have enjoyed an era of democratization in video production – every day it becomes easier to make video and post it on the Web. People are cobbling together their own dynamic channels by searching for what they want to watch on the Web, using high-traffic Web sites like YouTube, Netflix, Hulu, etc.
To tackle another aspect of this subject, Mike Hudack, CEO of Blip.tv, highlighted the importance of measuring moment-by-moment how people are watching video online. These audience analysis tools are useful to reshape video content to be more attractive to viewers. For instance, YouTube has built sections of curated video that aims to captivate watchers and lead them to related content.
When Peter Merhloz came onstage, he presented the features of Future TV (it must “just work”) - it needs to be technically and functionally frictionless, respond to the multi-tasking trends of watchers, create social connections (with friends or family), present intelligent programs and be simple to use.
So, the future of TV in the US will be incredibly competitive during the next months. Who will lead the way?