Erstwhile dominant social network MySpace announced features today that further integrate with its popular successor, Facebook. While the former implemented a Facebook Connect tool that allowed Facebook members to sign in, the current press release focuses on what they refer to as "Mashup with Facebook."

New Recommendation Features Strive to Bring Facebook Members to MySpace

Erstwhile dominant social network MySpace announced features today that further integrate with its popular successor, Facebook. While the former implemented a Facebook Connect tool that allowed Facebook members to sign in, the current press release focuses on what they refer to as "Mashup with Facebook."

Now when Facebook users opt-in by using their login on MySpace, the latter pulls in what users have "liked" or listed in their interests. Since Beveryl Hills, CA-based MySpace focuses much on entertainment and media now, accessing what people have entered in their favorite movies, books and musicians could give them the catbird seat for deploying a recommendation engine.

With an interest in winning more regular visitors, MySpace is focusing on its strengths, its media content, and its role in social networking. “Sharing entertainment and music interests is part of many of our friendships, online and off,” said Dan Rose, VP of Partnerships and Platform Marketing, Facebook. “Myspace is giving people an easy way to bring their favorite bands, celebrities and movies from Facebook to create a personalized experience on Myspace from the start.”

This suggests that MySpace is trying to win over new members, and not inspire long-time members from dusting off their old accounts. Even the opt-in process supports this - if you have already signed in to MySpace, there is no clearly visible option to link your Facebook account. But if you sign-up with the Facebook Connect option, it links both accounts automatically.

Once the account link is established, the interface gives much room for customizability. Imported interests can be unchecked, so as to not be used in recommendations. Entries are streamed in real-time, and include content from outside Web sites.

As CNET comments, MySpace is trying to differentiate itself from Facebook as a "social entertainment site." Adding Facebook information to their MySpace profile gives a different and richer media experience for the user.
By Ivory King