The Web 2.0 Expo featured many innovations emerging for the Internet, but two trends were featured prominently.   Corporate social networking and application development were featured regularly around the Expo, showing the directi

on in which Web 2.0 is taking the Internet.   Corporate social networking is emerging as a way to connect people in the same workplace while avoiding the massive, public communities of Myspace and Facebook. It lets companies create their own social network in order to share ideas, documents, and comments about the company for which they work.   One of the reasons for the rejection of large social networks is the discomfort it creates in employers who don’t want to share their personal lives with their co-workers. They provide a forum to share all things work related while keeping the private life private.   Ideas and suggestions can be immediately read by those who make the decisions. It increases the speed at which suggestions are realized instead of having them traveling through the hierarchy of the corporate ladder until they reach the one in charge.   Application development is becoming easier to learn and use, as companies are taking the coding out of the process by keeping it hidden and leaving simple features for users.   Applications can be used for a variety of reasons, one of which being advertising. With Facebook open to applications, companies are developing applications to engage users into discovering more about the product or company.   With the iPhone’s announcement that it is open to third-party developers, creating applications is emerging as a digital mobile technology, one of the big futures of the Internet.   The Web 2.0 Expo displayed many innovations, but corporate social networking and application development were two trends to keep an eye out for.   By Danny Scuderi   FEEDBACK For comments on this article, email us at