Amidst a seemingly endless list of Facebook applications, one is getting particular attention, as Electronic Arts is attempting to thwart Scrabulous—one of the most popular applications—with the officially licensed Scrabble application. EA, the video game company, is developing an officially licensed Scrabble application to be released within a month, hoping that the branded name will sway Facebook users to install it on the profile pages over unauthorized Scrabulous. According to Msnbc.com, Scrabulous has over 500,000 daily users, making it one of the most widely used applications. The biggest difference between the two applications is

usability.

Part of Scrabulous’ mass appeal is its ability to be played by partners across the Facebook user spectrum, while the Scrabble application will differ for users in North America and abroad because of the game’s split rights.

Electronic Arts owns the rights for Scrabble in North America from Hasbro, Inc., while Mattel has licensed the game to RealNetworks Inc., for use outside of Canada and the U.S.

EA has the rights to the popular board game Scrabble for about a year, and they are using it to develop the social networking application while trying to remove the current, unauthorized version from Facebook.

Hasbro Inc., which owns the North American rights to the popular word game, has issued a cease-and-desist order against four unnamed persons involved in the development of Scrabulous, though the application is currently running. They see it as a violation of intellectual property laws.

Rajat and Jayant Agarwalla, two brothers from India, developed the popular application and are probably among the names in the legal notice.

With an established user-base on the second most popular social networking site, Scrabulous stands a firm chance of outlasting the late-arriving Scrabble for wordplay application dominance.