This startup offers niche targeting for app developers, while publishers can curate their own store. Clients of Appstores get customizability and e-marketing tools as well.

Appstores lets publishers curate their own niche app store

Appstores wants any software developer, content publisher, or anyone with a blog to be able to curate their own app store or market their app with greater efficiency. The Appstores.comproduct can be used to augment a preexisting destination - a site that focuses on media, fashion or politics, for example, or as the central focus of a new site. Entries can be chosen form the Apple App Store, Android Marketplace, and the OpenAppMarket (HTML5), and can be integrated esthetically with the site via several types of appearance code support.

Mobile dynamic ads are customized for maximum relevancy to publisher content

Mobile-optimized sites are analyzed, then are used to promote relevant apps based on site content. The site’s owners make money according to downloads and may find increased engagement as a response to the new ads. The ad unit appears as a fixed bottom element, the rest of the site scrolling above it. These small HTML5 units shift upon engagement to show app screenshots, ratings and reviews, all without leaving the Web site until the visitor clicks the link. Publishers receive payment from earned downloads after their rewards reach $100.

Analytics and a mobile appstore give their clients more targeting power

Publishers can have their own app gallery made up of related apps within the interests or specialties of the site- the startup’s example is that of a food and beverage blog hosting a gallery made up of food-related apps. Since partners with mobile sites, the optimized ad units that appear on the screen give a more thorough preview of an app than static display ads. According to Appstores, this decreases cost-per-action, with developers paying only for customers that are interested in the app. Besides the basic store, customers receive analytics, which publishers can use to create content around popular apps, or enable a mobile version of their store. Providing is scalable and as relevant as they intend, we should be seeing a big increase in ad hoc app shops very soon.

By Ivory King