Healthcare platform Ginger.io collects data through a patient’s mobile phone. Providers and researchers expect better crisis response and healthcare decisions to results from this type of assessment.
Data tracking is being used to advance many industries, and healthcare is one area where Big Data can make a significant impact. Powering data collection with devices that people already have increases scope and possible effectiveness in such a project. Ginger.io built a behavioral analytics platform that provides healthcare-relevant services for providers, patients and researchers. Its mobile app collects passive data through the phone sensor and active data from patient reporting. This connects to a web dashboard for healthcare providers or researchers, which supports pattern discovery and monitoring.
Informing research projects and healthcare microtargeting
Providers can quickly enroll patients and identify high-risk individuals without need for additional devices. Patients gain more control over their data by using their own mobile phone, and share symptoms and other insights more easily with their doctor. The system encourages dual-sided engagement where the patient can send alerts to a care team, as well as receive intervention outreach through e-mail, phone or text. As for researchers, Ginger.io recently launched a project with the Collaborative Chronic Care Network (C3N) that will test a new chronic care model. Smartphones will be used to capture young patients’ experiences with IBD and Crohn’s disease, and use the data to create a tool to help patients anticipate symptoms and prevent pain.
Big data could lead to more efficient healthcare
Electronic health records and in-depth patient data can impact the healthcare provider industry profoundly. Enabling hospitals to monitor and educate patients is what Ginger.io aims to do, thereby reducing complications and lowering care costs. This, in extension, would increase efficiency and lower malpractice costs as well, if high-risk patients could be better cared for, even when they are at home. “Survey responses and occasional measurements don’t tell the complete picture,” said Prof. Alex Pentland, co-founder and adviser at Ginger.io and MIT Media Lab Professor. These responses can be flawed or incomplete, and billion dollar research decisions can be instead based on more complete data.