With a growing number of companies deploying BYOD programs, Apple products are becoming a new standard in the enterprise. A growing number of companies and governmental institutions now support Apple hardware.
Traditionally, Apple and Microsoft have been splitting the PC market two ways, Apple targeting general consumers and Microsoft dominating the corporate world. Today, Apple iPads and Mac personal computers are being largely adopted by the corporate world. A Forrester study reveals a sharp increase in the global business and government purchases of Apple hardware in 2011, and predicts the enterprise will spend $19 billon on Apple personal computers and tablets in 2012, and $28 billion in 2013. From 2010 to 2011, this budget increased by 196% and should increase by 68% from 2011 to 2012. According to the study, this Apple “assault” on the enterprise was rather unexpected, and is tightly linked to the BYOD trend.
Companies and government adoption of Apple products is a surprise
As a comparison, global business and government spent $71 billions on Wintel PCs and tablets. But although Apple is still far behing, its serious penetration of the corporate market, as Forrester puts it “is a surprise, because Apple has not and does not directly address the corporate market, while turning a wide variety of consumer technology markets upside-down. But its rapid growth in the corporate market has been the big surprise of 2011, and it will be even more of a factor in 2012.”
BYOD is the main cause of the adoption of Apple by enterprise
Companies didn’t push for the purchase of Apple products; large enterprise deployments of Apple hardware would be too costly, especially since Wintel-equipped companies usually don’t support those devices on the back end. Forrester explains the “corporate adoption of Apple products has been largely clandestine.” In other words, Apple found its way into the corporate world thanks to BYOD with Apple fans starting to use their own Apple devices at work. Companies therefore slowly started to support Apple hardware on the back end.