CafeMom.com, the leading social networking site for moms, rounded up $12 million in financing in addition to $5 million raised in August 2007. CafeMom.com, co-founded by actor Andrew Shue and Michael Sanchez, is the largest an
d fastest growing social networking site for moms with membership that surpassed the one million mark in just over a year after the initial launch.
October 2007 numbers from comScore revealed CafeMom as the number one site for women with an impressive total of 90 million page views.
The social networking site for moms is now reporting 6 million monthly visitors and 120 million page views, showing fast growth beyond the comScore data.
On the whole, CafeMom isn’t going away any time soon now that it has total funding of upwards $20 million with the previously raised $8.3 million from the Web site’s prominent investors Highland Capital Partners and Draper Fisher Jurvetson.
Launched in late 2006 and dubbed the “myspace for moms,” CafeMom is a remarkable platform where moms can create a profile, add a photo or choose from pre-made avatars, customize their profile’s color scheme and background, send messages and build a network of friends.
Moms can also create sub-profiles for kids, list interests, upload and share photos, write a journal and tag interests that connect them with others who share similar interests. Other features include advanced privacy controls to limit who can see their profile. The journal and photo sections both include tagging and YouTube-style filtering that allows for narrowed searches through the most viewed, most popular and most recent blog entries and images. A clever feature within the journal section allows for embedding YouTube clips and browsing posts with embedded videos.
By Kathleen Clark
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