Moderate usage of Facebook is the norm - but a lot of users are power users in one specific category of Facebook action. The average social networker thus receives far more requests, messages or Likes because of this type of usage.
The average Facebook user receives more than they give to their friends and network because of “the power user,” who contributes more than a typical user and specializes in content. Most users are moderately active in the frequency that they send friend requests, add content and press the Like button next to their friends’ content. But between 20 and 30 percent of users perform these activities at a much higher rate - daily or more than once per week, compared to a few times per month for average users. Because of these power users, most Facebook members receive requests, messages, photo tags and Likes than they themselves contribute. Pew Internet researchshows the performance gap between the average and the power user.
Power users do one Facebook action more often than average users
Power users do not create higher volumes in each Facebook act - 43 percent are power users in at least one activity, such as sending friend requests, Liking, sending private messages or tagging friends in photos. But only 5 percent of Facebook users are power users in all of these activities, 9 percent in three activities, and 11 percent in two. Instead of having content and activity being created by a uniform community of power users, Facebook has several sub-categories of power users for each type of content or activity. Since this type of user exists and only specializes in one Facebook action, it results in creating a network where most users tend to get more notifications than they send to others on their friend list.
Average users receive more content then they give
Members with more friends and who have been on Facebook longer are more active - power users may come from these groups, as the study shows these groups are more active on the network. Per specific action, the average received was far greater than the average given. Facebook members get more requests for new friends than send them - 63 percent received at least one request during the study period and only 40 percent sent one. On friends’ posts, uploads and updates, users pressed the Like button an average of 14 times per month but were Liked about 20 times. They got 12 private messages and send 9, and 35 percent were tagged in photos but only 12 percent tagged someone else.