Social networks have many advantages to offer job-seekers who are not shy about using their contacts to help take their professional careers forward.

Job Seekers Prefer Facebook as a Social Aid to their Search

When it comes to actively looking for a job, the four most popular social networks are Facebook, Twitter, Google+ and LinkedIn and, of these, Facebook appears to deliver the best results. An infographic created by US recruitment firm Jobvite, which recently conducted an online survey of 1,303 US job seekers who are currently in employment, highlights the importance of online social networking as part of the process of looking for a new job. The use of non-professional social media such as Facebook seems to be highly popular with both job-seekers and recruiters. In addition, the survey reveals that job seekers nowadays tend to use their mobile devices in their search for the ideal job.

Facebook has most appeal for job-seekers

Fully 86% of job seekers have an account on at least one of the six online social networks included in the study, and close to 76% of all those whom Jobvite identified as ‘social job-seekers’ found their current positions through Facebook. Very often a job-seeker applied for a position on the basis of a contact pointing out a job opportunity or providing an insider perspective on the company in question. In the same vein, while 40% of those surveyed stated that they use Twitter to ask for advice on a job opportunity, this figure rises to 83% for Facebook. It comes as no surprise however to learn that 94% of recruiters prefer to use LinkedIn, although 65% of them also say they use Facebook.

Confidentiality can be an issue

Jobvite points out that many job-seekers may think it necessary to keep control of their reputation on a social network. This means managing the image they project to recruiters and ensuring that private information stays private. Moreover the survey reveals that job seekers are just as likely to delete their account completely as to remove certain specific content from their profiles which they think might harm their image. In fact 46% of the users polled said they had modified their privacy settings during a period of job-search activity. This is perhaps hardly surprising given that 93% of recruiters say they are likely to look at a candidate’s social profile on a network such as Facebook but, undeterred, most social job seekers still prefer to use Facebook when looking for a new job.

By Eliane HONG