Ourtisan is a brand new startups dedicated to building a community of San Francisco artisans and their customers.

For local artisans, the Web appears to be both an opportunity and a tough challenge. While it allows them to reach beyond their local customers and neighborhood life, developing an online presence means spending time and/or money, which they usually can’t afford. Ourtisan, a brand new startup, tries to bring a solution for San Francisco artisans without them having to spend too much time on it.

Featuring San Francisco artisans on a single social platform

Ourtisan is an online platform featuring artisans from San Francisco for people to discover. Each artisan has a profile displaying their story, founders, policies, and a number of products users can buy online directly. Featured artisans range from local farmers to apparel designers and beer brewers. Users also have an Ourtisan profile with the artisans they “follow”, their favorite products, reviews and friends. They can even build whish lists and see their purchases history. There is also an integration with Facebook and Twitter for users to share their favorite local artisans with their friends on other social networking platforms. 

Beyong the neighborhood

Although users can buy products on the website, Ourtisan is not a Groupon-like deal site. There are no discounts on the items sold online – customers buy those products full price. Rather, Ourtisan is an online platform artisans can use as their own little online store where customers can look at their products and shop. Indeed, some local Ourtisan artisans don’t even have a physical store – they just sell directly their products to customers and rely on word of mouth and press coverage as marketing tools. By building a platform entirely dedicated to San Francisco artisans, Ourtisan helps them reach a bigger market of craftsmanship lovers beyond their neighborhood customers. By bringing together a number of San Francisco artisans on the same platform, Ourtisan is making them more visible as a business category and helps them get more traction. While a users wouldn't necessarily spend a whole lot of time searching for an artisan on Google, they are much more inclined to go back to a platform they use as a resource to find the best artisans and products in town.

By Alice Gillet
English editorial manager