With just over 100 exhibitors, the show floor retained an intimate feel. From agencies to research firms to the main search engines, attendees could converse with all the search industry players. Search engines  For the latest

from the major search engines, attendees could visit the booths of Google, Yahoo and Ask, prominently located on the show floor. Google was pushing its analytics tools and Microsoft was present in full force with its Digital Advertising Solutions including its adCenter, a tool to manage advertising campaigns across digital platforms.  For their would-be competitors, attendees could turn to ABCSearch which promised them geo-targeting anywhere in the world, Genieknows.com or Findology. Started in 1999, Genieknows.com is “going vertical” in the words of one of its representatives at their booth. The engine is concentrating on health, games and local searches, with more fields promised down the road. “We are working with the game industry and trying to build a community,” said the booth demonstrator.  Over at the Findology booth, George Koo admitted that “attracting users is difficult when you are not Yahoo or Google. We are not a destination site yet. But we offer advertisers two billion monthly searches.”  Agencies and research firms If attendees were looking for a search marketing agency, they had a palette to choose from. For example, iProspect, iCrossing, iClimber are all vying in that space (see a pattern there with the naming?) and trying to claim the longest track record in this roughly 10-year-old industry.  Research and analytics firm were represented too. Enquiro specializes in eye tracking research to help clients understand how people use search engines and navigate web sites. “The golden triangle has always been the upper left corner,” said Gordon Hotchkiss, president of Enquiro. “But with search result pages becoming visual, this is changing.”  Other exhibitors were trying to convince attendees to give bloggers a piece of their advertising dollars (PayPerPost and Blogsvertise) and to go more local (Marchex, Topix and Localeze) in the hope of capturing those highly-desirable Internet surfers. Isabelle Boucq for Atelier from San Jose FEEDBACK For comments on this article, email us at editorial@atelier-us.com