San Francisco based Tagstand makes NFC mainstream on the workplace, at home, in the car, by letting anyone buy, program and manage online NFC stickers to make anything around them smarter.

Tagstand lets users and businesses program their own NFC stickers

Today, NFC adoption is mostly lead by businesses and public organizations, who use it to facilitate payments, for advertising purposes, in public transportation… But less frequent is the proactive use of NFC by consumers themselves. Y-Combinator backed Tagstand, however, believes NFC can change people’s every day interaction with their own world, if it is put into the hands of consumers. Tagstand democratizes access to NFC technology to individuals and businesses by enabling anyone to easily manage and control their own NFC stickers, to make anything around them “smart.”

Buy NFC Tags program and manage them…

The NFC Tag Store is a site where businesses and individuals alike can buy NFC stickers, which come in different types that correspond to various needs – keychain tags, wristband tags, outdoor, anti-metal etc. Stickers also have many  Once in possession of their stickers, users can download the NFC Task Launcher, an app that lets them program their device to automatically operate specific actions or tasks when tapped on a given NFC sticker. Users can then manage sticker functionalities online, as well as track sticker usage and see how many taps a sticker got, from how many unique “tappers” etc. The types of tasks that can be programmed and performed are very diverse and go from changing a device’s volume to setting up alarms, redirecting to a website, sending messages, launching applications, etc.

…To make a user’s direct environment and objects “smart”

"Tagstand was built under the vision that our phones should do more for us" said Omar Seyal, the co-founder, to l'Atelier. Tagstand’s solution therefore has many applications in the workplace or at home, for businesses or individuals – from setting up location profiles to creating switches, launching mobile apps, connecting to WiFi, etc. For instance, a user could place a sticker on their work desk so that when tapping their smartphone, the device automatically switches to silent mode, connects to the office’s wifi, and check-in on Foursquare. Another example is placing a sticker in one’s car: a tap is enough to start a specific playlist, and turn the brightness up, for instance. A user could also place a sticker on their nightstand that automatically set-up their alarm for the next day.

By Alice Gillet
English editorial manager