Singly let developers access personal data from users, who have control over what they share. It helps developers innovate and empower users. Could this be the common ground for sharing personal data between users, developers and companies ?
Internet users have become accustomed to sharing personal data with apps in return for rich and relevant experiences. But enterprises have been more cautious about such sharing due to proprietary concerns. One company, however, is showing that sharing personal data can be beneficial for both individuals and businesses. Singly will launch as an open source personal data platform that makes it easier for developers to innovate: users grant permissions for apps to access their data from many social web sources - Facebook, Twitter, etc. That data helps to make common web processes like searching for a restaurant on Yelp, going through email, or catching up on a Twitter stream, more relevant to each user.
User data from multiple social networks via Singly’s platform
This startup concentrates on simplicity - Singly’s approach allows developers to quickly build apps and plug in their data to get it running. While each social network has its own authorization process for developers to access user data, Singly has standardized authorization for its supported services, so developers only have to worry about one process. While other platforms, services and applications usually use social sign in or even import some data from social networks, the integration that Singly brings is more streamlined - for example, when a user uploads an image to one network, and a status update to another network, the developer only needs to use the Singly API, not both of the social APIs.
Apps have already been released that have influential effects
The type of data power that can come from social networks becomes clear with the results from Hack Day that Singly held last month. During a single afternoon, one developer built an inbox app that can now be found in the Chrome Store. In Do I know thee?, emails that do not come from Facebook, Twitter, LinkedIn and Instagram contacts appear grayed out, providing an easy way for users to see email from likely known sources. Another app, Foodie Finder, connects via mobile to a restaurant stream populated by locations that friends have checked into or taken pictures at.