On one hand, new content is created for the Web, both by amateurs and TV professionals curious about the new medium. On the other, old media have realized that an online presence helps their shows and series connect with viewers.

In another development, TV itself will increasingly be delivered over the Internet. Made-for-the-net: a complement to TV The Internet gives old shows new life and current shows a way to involve viewers in a way TV never could. Made for the net: IPTV is revving up Convergence is finally here. For what else is triple play, the delivery of Internet, phone and TV over the same connection? Providers can deliver all three at lowered costs, but deployment has been slower than expected. Made-for-the-Net: new content tailored to the Web audience Whether amateur or professionally-produced, some content with the ambition to capture sizable audiences is made for the Net and for the Net only.