According to the 18th report published by the China Internet Network Information Center (cnnic.cn), Internet growth in China has again reached a new level. As of June 30, 2006, there were 123 million Internet users in in China, up 12 million in six months. Of these, 77 million (more than 60%) have a broadband connection. According to the CNNIC report, there are now 788,400 websites. Of China's 200 million students, 30 million use the Internet on a regular basis—that’s 15.4% of the student population. This percentage jumps to 50% among students pursuing advanced degrees.
Each internet user spends an average of 16.5 hours online each week. The report reveals that 15 million people go to educational websites, 25 million do online job searches, 28 million use blogs, and 30 million regularly make online purchases.
Regarding major players,CNNIC numbers confirm that Google is losing steam compared to China’s leading search engine, Baidu. Of the 4,500 Internet users surveyed, 62.1% (14.2% increase) named Baidu as their top choice, while only 25.3% (8% decrease) named Google. Yahoo, Sohu, and iAsk each came in at less than 5%.
Interesting tidbits from the blog China Tech Stories:
Residents of Beijing strongly prefer Baidu, while residents of Shanghai prefer Google.
Companies use Google more, while students more readily tap into Baidu.
Among reasons given for using Baidu: the Chinese name.
Nearly 80% of users have a negative reaction to the Google name in Chinese: Guge.
Google still has a long road ahead in China…