Shopping on the internet brings great deals, but is very time consuming. During the holiday season, this problem is especially apparent. The specific gift is often entrenched in pages upon pages of search results or similar products. Given that 4 out of 5 adults have made an online transaction in the past 6 months, it appears PicClick has prudently developed software to circumvent the time issue. With, search results from Amazon and Ebay are consolidated into a single scroll down page of icons that include the picture, part of the headline, and the price of the item. For Ebay searches, the results also include the auction ending time. For example, here are the results for the search phrase “Ovation Celebrity,” a guitar that I am looking to buy.

PicClick’s novelty is in its consolidation of product images. On Ebay and Amazon, search results are only displayed vertically. That is, each product takes up one line of the results, with headlines taking up most of the browser space. With PicClick, the item images are arranged side by side and vertically, thereby optimizing browser surface area. Prior to searching, the user can also manipulate the size of the product images. This is particularly useful when the consumer has narrowed her inquiry to a specific item. The more specific the item that the purchaser has in mind, the more useful PicClick is.

It appears that PicClick has introduced an unprecedented way to more efficiently and easily list search results of specific consumer products available on the Internet. Look for a PicClick knockoff in Ebay and Amazon’s next user interface update. The idea is that good, but could be better.

The next step for PicClick is to develop an image index of all or most consumer products that are currently being sold on the Internet, i.e., similar to PriceGrabber but also including Ebay products and PicClick’s unique interface. Such a service will be difficult to keep current, but lucrative in the long run because it will revolutionize e-commerce as we know it.