Audiences for Twitter (twitter.com), a San Francisco-based microblogging Web site, continue to grow, and politics appear to be the service’s latest influence. The White House, Utah, Kentucky, and Colorado governments all have Twitter accounts. Twitter appears to be recognizing the vibe. Recently, the company launched Twitter Election 2008, which focuses exclusively on the upcoming presidential election. From the Twitter Election platform, users add to public opinion quickly and easily. Navigating is also just as simple. Users can view tweets by topic or by candidate—vice presidents included. It appears that many prefer the service to blogging, as well as politicians.
"I can be sitting at a meeting using a Blackberry and not have to take the time that a blog would take. Twitter is a blog that's exponentially shorter," said Ric Cantrell, Chief Deputy of the Utah Senate and active Twitter user.
Utah is the state with the most Twitter followers. Since April, Utah.gov has posted over 450 messages. The tweets inform followers of news and events, Web site updates, and basically anything Utah-related.
Twitter’s political spark has generated commentary on the uncovered potential of the service. Don Reisinger of TechCrunch believes that Twitter needs to create more pages similar to the Election idea.
“That functionality provides significant value to users and it adds a totally new layer of usability that simply can’t be overlooked. Twitter should start creating pages on other popular topics, like sports or celebrity gossip — things that a large group of people can get behind,” wrote Reisinger. Recently, Twitter raised $15 million dollars in funding. Perhaps some of it could be used to develop this service.