Launched in May 2016 by the Smart Nation and Digital Government Office, MyInfo is a data platform where citizens put all their personal informations (contact, employment, education infos…) in one place to ease the process of government services applications – such as baby bonus schemes, flats applications etc. – as the platform automatically fills e-forms. Already available for 12 government services such as Ministry of Social & Family Development or Singapore Police Force, the platform has recently extended to financial services such as bank account, credit cards, home loans or insurance applications due to a partnership between the Monetary Authority of Singapore and four banks (UOB, DBS, OCBC, and Standard Chartered). What is interesting in here is that a government itself chose to empower its citizens with their personal information as the platform doesn't share the data without a direct consent from the user. With 145k active users (even though there's 5.7 million inhabitants), this first pilot 'data manager' provided by a governmental entity with client authorization could inspire others businesses to use those administrative procedures to facilitate the identification of customers and thus save time and reduce mistake for companies.
By Céline Zhu