Web-to-TV streaming will be be worth $2.9 billion by 2013, according to a new report released by the mobile internet and digital entertainment analyst In-Stat. “Once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly,” said Keith Nissen, In-Stat analyst. “Our primary research shows that users want a variety of their consumer devices to enable a web-to-TV video experience.” 40 percent of young-adult households in the U.S. already view video streamed to their TV at least once a month, according to the report. Other highlights

• Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 million.
• Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet.
• In five years, there will be 7.4 million US broadband households that use media center PCs for streaming Web-to-TV content.
• TV networks and pay TV operators currently view online TV as additive to pay TV services, but Web-to-TV will ultimately force a complete restructuring of today’s video services.
• Video content will be optimized for broadcast or Web-to-TV based on content type.

By Mark Alvarez