Upon first look, Ziggs.com appears to be just another social networking site, a knockoff of Facebook or Myspace. But after a closer look, Ziggs services are unique and revolutionary. With a free account, Ziggs will supply details about who is searching for you on virtually all major search engines. Ziggs immediately emails an alert to you at the moment someone looks you up. Additionally, the Web site provides a map location of where the search was administered, along with the search terms, the IP address and the time of the search.

Ziggs is being marketed toward business professionals. It is a good strategy for businesses to set up an account because when the user’s profile is looked up, the user can simply look at the map to determine where there is an interest for her products or services. Being aware of this undeniably saves time and advertising revenue. This location ability is not available on competing professional networking sites such as LinkedIn.

Ziggs offers a form of networking and protection that is unprecedented in the Web 2.0 environment. See here for a video example of the Ziggs service. Apparently, more than 50 million Google name searches are conducted on a daily basis. For an additional $4.95 a month, Ziggs guarantees that it can move a name up a search results list, possibly to the first page. Such a service appeals to those with generic names who seek to distinguish themselves from others with the same name.

Ziggs' services also raise some ethical concerns. Although the company promises to never release the names of those who conduct searches, critics believe that it is easily discernable from the information that Ziggs provides to its users. Also, allowing users to pay for priority search results, albeit at a nominal monthly fee, may be a sign of bad things to come. Who is to stop corporations from paying for priority search results? Search results should not be auctioned off or manipulated to whoever is willing to pay the most, which is a foreseeable consequence of the service.